American Heart Association, CPR & First Aid in Schools and Sports
This project set out to reimagine how life-saving skills are taught—bringing a fresh, interactive approach to the CPR in Schools, CPR in Schools: First Aid, and CPR + First Aid in Youth Sports curriculums. The creative team developed engaging, video-based content to make training more accessible, memorable, and impactful for students and young athletes. Beyond video, the work extended into a complete redesign of the kit bag branding, tailored specifically for school and sports environments—elevating functionality and visual appeal. The result is a bold, future-forward toolkit that empowers educators and coaches to bring critical skills to life in classrooms and the field.
The completed project, including all video and design elements, is coming soon! Please check back in for updates.
Client: American Heart Association
Agency: Synima
Role: Creative Director, Art Director, Director