World of Hyatt

For World of Hyatt, we embarked on a global journey, traveling across six iconic destinations to capture the essence of what it means to belong to the Hyatt brand’s culture. As part of Hyatt’s massive rebrand, this campaign was designed to redefine the brand’s identity visually, emphasizing connection, exploration, and the feeling of home—no matter where you are. With a tight-knit crew of creatives, we spent nearly a month hopping from continent to continent, immersing ourselves in the unique stories, landscapes, and experiences that define Hyatt’s commitment to hospitality. Without a single spoken word, we relied solely on dynamic visuals to tell these stories, using composition, movement, and light to evoke emotion and connection. Through stunning imagery and thoughtful framing, we crafted print and digital assets that now live across a wide range of internal and consumer-facing platforms. Shot on location in Chicago, San Diego, Shanghai, Ningbo, Mumbai, and Goa, this campaign helped set the foundation for Hyatt’s refreshed identity—one that speaks to travelers on a deeper, more personal level.

Client: Hyatt Brand
Agency: Wolff Olins
Role: Art Director, Co-Director