CO-OP

CO-OP

CO-OP isn’t just a fabrication shop—it’s a full-service creative partner that transforms bold ideas into tangible realities. To bring their ethos to life, we crafted a brand film that delves into their meticulous process, from concept development and materials consulting to precision fabrication and installation. Shot inside their Kingston, NY workshop, the film highlights their expertise in millwork, carpentry, metalworking, and CNC machining, showcasing the artistry and advanced tooling behind every project. Through bold visuals, dynamic workshop moments, and striking close-ups of craftsmanship in action, the film reinforces CO-OP’s unwavering commitment: delivering what’s promised—nothing less. Set against the backdrop of New York’s thriving creative scene, this film positions CO-OP as a pivotal collaborator, shaping the city’s architectural and design landscape one custom build at a time.

Client: CO-OP
Agency: MA|AM Creative
Role: Creative Director, Art Director