American Heart Association, Heartsaver Stories
For the American Heart Association, our creative team reimagined the Heartsaver CPR + First Aid course curriculum by putting storytelling at its core. Each segment opens with a Heartsaver Story—short, branded documentaries featuring real people who’ve lived through life-or-death moments. These emotional openers set the tone for a modern, inclusive learning experience. From scripting to reshaping course content, we brought the material to life through a dynamic blend of live-action, motion capture, and animation, featuring actors and custom-designed characters. The result? A curriculum that’s not just informative, but unforgettable.
The completed project, including all video and design elements, is coming soon! Please check back in for updates.
Client: American Heart Association
Agency: Synima
Role: Creative Producer, Director (Educational Portion)
