Nike

Nike, The Chance

Nike’s “The Chance” is a bold, high-energy film that captures the raw potential and ambition of rising athletes, narrated through the unmistakable voice and presence of Spike Lee. Filmed with a cinematic, street-level aesthetic, the spot evokes urgency and grit, underscoring Nike’s ethos of turning talent into opportunity. The creative team leaned into bold visual language, tight pacing, and sharp editing, bringing the tension and emotion of seizing a once-in-a-lifetime shot to life. High-contrast imagery and fast-moving sequences create a visceral sense of momentum, while Spike Lee’s narration grounds the film with cultural weight and purpose. It was more than just a campaign—but a rallying cry for a new generation of athletes to step up, stand out, and chase their shot.

Client: Nike
Agency: Variable
Role: Creative Consultant