J.P.Morgan "Talks of the Trade"

J.P. Morgan, Talks of the Trade

J.P. Morgan’s mini-series, Talks of the Trade, takes inspiration from primetime talk shows like Last Week Tonight and The Daily Show to make Trade & Working Capital both engaging and accessible. Hosted by James Fraser, Head of Global Trade for J.P. Morgan’s Trade & Working Capital branch, the series transforms multifaceted financial topics into thought-provoking, relatable conversations with a mix of insight, humor, and visual storytelling. The custom-designed set, integrated stock footage, and direct-to-camera format create a personal and informative immersive experience. Each episode is carefully curated with J.P. Morgan’s Trade & Working Capital team, ensuring accuracy while pushing creative boundaries. As the series expanded, it welcomed esteemed guests like Peter Zeihan and Lia Cao, further deepening the discussions and broadening perspectives on the future of trade and finance.

Client: J.P. Morgan
Agency: Synima
Role: Creative Producer, Director (Pilot Episode)